NYT's Headlines

Names and events make news, but NYT seems to disagree. The paper often puts a headline that looks more like a subhead. For example, it had an exclusive interview with the woman to whom Anthony Weiner sent a explicit photo, and you will presume that the paper should at least put Weiner's name in the headline. But no, the paper's headline doesn't show any newsy element:

In Reckless Fashion, Rapid Online Pursuits of Political Admirers

At one glance, it's easy for the reader to skip the story, missing an important interview that the NYT did with an important player in the whole Weiner scandal.
This is just one example. Many of NYT's headlines don't follow textbook rules. Would really like to ask the editor about it.